The Worst Deal // UN World Food Programme
When we think of food waste, we think about the leftovers we don’t eat at home or the amount of food people leave on their plates at restaurants. But that is just the last step in the food chain. Food waste can be stopped earlier on by changing daily consumer habits... as early as clipping a coupon.
Copywriter
Paula Gete-Alonso
Art Director
Anna Cevallos
Young Lions Live Competition
Shortlisted
{"items":["7d319de3-282f-4739-90c1-5bf09021215f","f5621f77-a7d0-4383-9494-7610a9ef4a06","107a64a1-7d79-43a3-8c65-04b09e79873f","61cec22b-82fe-4202-bfe3-6b2e0a1e0a6c","e2c5f846-a0bd-4909-964c-5532eeecde15","b360ce10-0d95-4514-ba84-6b2c7accfe21"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":48,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":true,"imageMargin":10,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1,"numberOfImagesPerRow":5,"numberOfImagesPerCol":3,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryTextAlign":"left","scrollSnap":true,"itemClick":"link","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":24,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":161.79999999999998,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fill|false|1|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{}},"floatingImages":0,"galleryHorizontalAlign":"flex-start","galleryVerticalAlign":"flex-start","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(0,0,0,0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":4,"useCustomButton":false,"customButtonText":"","galleryImageRatioFromWix":1,"itemOpacity":{"themeName":"color_14","value":"rgba(153,153,151,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"forum","preset":"Heading-S","editorKey":"font_6","size":24,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 24px/1.4em forum,serif;"},"itemFontSlideshow":{"family":"forum","style":{"bold":false,"italic":false,"underline":false},"size":24,"preset":"Heading-S","editorKey":"font_6","fontStyleParam":true,"displayName":"Heading 6","value":"font:normal normal normal 24px/1.4em forum,serif;"},"itemDescriptionFontSlideshow":{"family":"proxima-n-w01-reg","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-S","editorKey":"font_9","fontStyleParam":true,"displayName":"Paragraph 3","value":"font:normal normal normal 16px/1.4em proxima-n-w01-reg,sans-serif;"},"itemDescriptionFont":{"family":"proxima-n-w01-reg","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"displayName":"Paragraph 2","value":"font:normal normal normal 18px/1.4em proxima-n-w01-reg,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"value":"rgba(0,0,0,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"value":"rgba(0,0,0,1)"},"loadMoreButtonFont":{"family":"proxima-n-w01-reg","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.4em proxima-n-w01-reg,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"responsive":false,"targetItemSize":48,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":true,"externalInfoHeight":161.79999999999998,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":500,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1000,"galleryHeight":510,"scrollBase":0}}