The Super Whopper
Burger King set out to prove "the Whopper is not crap" so we invited the elite to taste it. We uncovered 30% of the world's population is considered to be supertasters, meaning they have an above-average tastebud count. And blue dye doesn't stick to tastebuds, making them easy to count. We dyed the Whopper's mayo and ketchup to make an edible supertaster test.
D&AD Wood Pencil
Are you a supertaster? Well, come take a bite of our Super Whopper with blue mayo and ketchup to find out.