The Super Whopper

Burger King set out to prove "the Whopper is not crap" so we invited the elite to taste it. We uncovered 30% of the world's population is considered to be supertasters, meaning they have an above-average tastebud count. And blue dye doesn't stick to tastebuds, making them easy to count. We dyed the Whopper's mayo and ketchup to make an edible supertaster test. 

Art Directors

Leslie John

Anna Cevallos

Student Awards

D&AD Wood Pencil

Are you a supertaster? Well, come take a bite of our Super Whopper with blue mayo and ketchup to find out.