Burger King set out to prove "the Whopper is not crap" so we invited the elite to taste it.

We uncovered 30% of the world's population is considered to be supertasters, meaning they have an above-average tastebud count. And blue dye doesn't stick to tastebuds, making them easy to count. We dyed the Whopper's mayo and ketchup to make an edible supertaster test. 

AD: Anna Cevallos

AD: Leslie John

D&AD New Blood Winner: Wood Pencil