Spotify Muse // student work

Museums have had a decline in attendance, especially from millennials. So to bring in more guests, we married music streaming service Spotify to art in a beautiful and seamless way.


Art Director

Tuhin Parhi

Oliver Permut

Anna Cevallos

Student Awards

Clio Music Bronze

Graphis Gold

New York Festival 2019 Advertising Awards Shortlist

Museum Partners

Open Spotify and geolocation will determine if users are in a participating museum.  

Art + Sound

Exhibits are organized into playlists compiled by top artists. Each song in the playlist corresponds to an art piece in the exhibition.

Curated Experience

Each song in the playlist has been hand-selected by the artist. By following the room number and art piece number, users can walk through the museum intertwining the world of art and music.