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Help Yourself | Kraft Mac & Cheese

People

Agency Johannes Leonardo
Group Creative Director Jeph Burton
Group Creative Director Hunter Hampton
Art Director Chris Luu
Copywriter Celia Mortlock
Jr. Art Director Anna Cevallos
Jr. Copywriter Paula Gete-Alonso

Comfort has a bad rap. It has been labeled as something negative, lazy. As a classic comfort food, we couldn't have that.

It's time to Help Yourself to whatever makes you feel good... and celebrate every cheesy bite.

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