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Help Yourself | Kraft Mac & Cheese


Agency Johannes Leonardo
Group Creative Director Jeph Burton
Group Creative Director Hunter Hampton
Art Director Chris Luu
Copywriter Celia Mortlock
Jr. Art Director Anna Cevallos
Jr. Copywriter Paula Gete-Alonso

Comfort has a bad rap. It has been labeled as something negative, lazy. As a classic comfort food, we couldn't have that.

It's time to Help Yourself to whatever makes you feel good... and celebrate every cheesy bite.

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