Deluxify

Kraft Mac & Cheese Deluxe

New Kraft Mac and Cheese Deluxe is cheesier, creamier, and heartier than ever before, taking your comfort zone to the next level, deluxifying it, if you will. 

Multiple doting grandmas, a giant cuddly cat, and a huggable human-size hot water bottle are some of the cozy feelings you get when you heat up, wind down, and help yourself to some deluxification. 

People

Agency Johannes Leonardo
Chief Creative Officer Jan Jacobs
Group Creative Director Hunter Hampton
Creative Director Grace Martin
Art Director Anna Cevallos
Copywriter Paula Gete-Alonso