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Kraft Mac & Cheese

HAPPY 'NO' YEAR

On the 1st of January, 2022, on the heels of an eye-opening year that saw people more frustrated, burnt-out, and reflective of what matters most to them, Kraft Mac & Cheese issued a challenge to the world to consider what we might stop doing. What we might start saying “no” to, to “Help yourself.”

Agency Johannes Leonardo

Group Creative Director Hunter Hampton

Group Creative Director Jeph Burton

Art Director Anna Cevallos

Copywriter Paula Gete-Alonso

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