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Kraft Mac & Cheese
HAPPY 'NO' YEAR
On the 1st of January, 2022, on the heels of an eye-opening year that saw people more frustrated, burnt-out, and reflective of what matters most to them, Kraft Mac & Cheese issued a challenge to the world to consider what we might stop doing. What we might start saying “no” to, to “Help yourself.”
Agency Johannes Leonardo
Group Creative Director Hunter Hampton
Group Creative Director Jeph Burton
Art Director Anna Cevallos
Copywriter Paula Gete-Alonso



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