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Kraft Mac & Cheese

KRAFT BIG MAC
& CHEESE

Can you really call it a Big Mac if it doesn’t have mac in it? 
In order to make the dreamiest food combo come true, we created www.wheresthemac.com. 

People could unleash our @wheresthemac Twitter account, which automatically tweeted something hilarious to McDonald’s.

And for anyone who wanted to take one step further, we gave them the chance to fill out McDonald’s feedback form complaining about the absence of mac on their Big Mac.  

Agency Johannes Leonardo

Chief Creative Officer Julia Neumann

Group Creative Director Zoe Kessler

Creative Lead Grace Martin

Art Director Anna Cevallos

Copywriter Paula Gete-Alonso

Design Lead Shaung Wan

Designer Helen Ratner

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40,000+ 

tweets

26MM

social impressions

60,000+

site visits

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