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Kraft Mac & Cheese
KRAFT BIG MAC
& CHEESE
Can you really call it a Big Mac if it doesn’t have mac in it?
In order to make the dreamiest food combo come true, we created www.wheresthemac.com.
People could unleash our @wheresthemac Twitter account, which automatically tweeted something hilarious to McDonald’s.
And for anyone who wanted to take one step further, we gave them the chance to fill out McDonald’s feedback form complaining about the absence of mac on their Big Mac.
Agency Johannes Leonardo
Chief Creative Officer Julia Neumann
Group Creative Director Zoe Kessler
Creative Lead Grace Martin
Art Director Anna Cevallos
Copywriter Paula Gete-Alonso
Design Lead Shaung Wan
Designer Helen Ratner







40,000+
tweets
26MM
social impressions
60,000+
site visits
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