top of page

Help Yourself

Kraft Mac & Cheese

Comfort has a bad rap. It has been labeled as something negative, lazy.

As a classic comfort food, we couldn't have that.
So, we introduced a new platform to the world: Help Yourself.


It's time to Help Yourself to whatever makes you feel good... and celebrate every cheesy bite. 

People

Agency Johannes Leonardo
Group Creative Director Jeph Burton
Group Creative Director Hunter Hampton
Art Director Chris Luu
Copywriter Celia Mortlock
Jr. Art Director Anna Cevallos
Jr. Copywriter Paula Gete-Alonso

Skip.gif
Skip (1).gif
29KMC.jpg
KMCSkipKalvinAnimated+(1).gif
Skip (2).gif
24KMC.jpg

We supported the Help Yourself movement online with fun, noodley characters, too. Across various channels, they reminded people to take a moment for themselves.

KRMC0002_KH_KMC_Product-Gif---Smooth-(GIF03)_1x1_Gif_FB-IG_Social.gif
KRMC0001_KH_KMC_Product-Gif---Dive-(GIF01)_1x1_Gif_FB-IG_Social.gif
KRMC0003_KH_KMC_Product-Gif---Roller-Skates-(GIF04)_1x1_Gif_FB-IG_Social.gif
Deep Breath.gif
Breathing Exercises.gif
KRMC0004_KH_KMC_Product-Gif---Share-(GIF02)_4x5_Gif_FB-IG_Social.gif
KRMC0006_KH_KMC_Always-On+Product+Gif+Meditate+(GIF06)_4x5_Gif_FB_IG_Social.gif
bottom of page