HELP YOURSELF

KRAFT MAC & CHEESE

 

ABOUT THE CAMPAIGN

Comfort has a bad rap. It has been labeled as something negative, lazy. As a classic comfort food, we couldn't have that.

 

It's time to Help Yourself to whatever makes you feel good... and celebrate every cheesy bite.

 
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THE TEAM

GROUP CREATIVE DIRECTORS:
JEPH BURTON & HUNTER HAMPTON

SENIOR COPYWRITER:
CELIA MORTLOCK

ART DIRECTOR:
CHRIS LUU

JR. COPYWRITER:
PAULA GETE-ALONSO

JR. ART DIRECTOR:
ANNA CEVALLOS