HAPPY NO YEAR

KRAFT MAC & CHEESE

ABOUT THE CAMPAIGN

On the 1st of January, 2022, on the heels of an eye-opening year that saw people more frustrated, burnt-out, and reflective of what matters most to them, Kraft Mac & Cheese issued a challenge to the world to consider what we might stop doing. What we might start saying “no” to, to “Help yourself.”

 
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THE TEAM

GROUP CREATIVE DIRECTORS:
JEPH BURTON & HUNTER HAMPTON

JR. COPYWRITER:
PAULA GETE-ALONSO

JR. ART DIRECTOR:
ANNA CEVALLOS